Brand Style Guide
Buttons & UI
Every button style and size, rendered from the site's own CSS.
Button guidance
- One primary button per block. Use Alt or Outline for secondary actions next to it.
- Write labels as actions in two or three words: "Plan your trip", not "Click here".
- Text links are for low-emphasis "See all" style links under cards and listings.
- Buttons get their colors from the block's subtheme. Choose the block background rather than styling a button directly.




