Brand Style Guide
Logos
This document contains the rules for our visual identity system.
Using the logos
- Spacing: the S icon of the Syracuse logo is the reference for all spacing. Maintain at least 1× the icon's height as clear space on all sides of the logo (top, bottom, left, right). No other graphic elements, text, or imagery should encroach into this clear space.
- Things to avoid: our logo is the cornerstone of our brand's identity, and altering its colors, proportions, or elements can weaken recognition and brand equity. Don't stretch or condense, rotate or flip, change the font, arch or warp, change the spacing, or change the colors.
