Brand Style Guide

Color

Orange, Pink, Green and Blue, each with a light tint, and Black for text.

Palette Usage
Palette
Click any swatch to copy. Values are read live from the site's Starter theme.

Using color

  • Orange #FF9933 · CMYK 0 / 48 / 88 / 0. Light Orange #FFE5CB · CMYK 0 / 11 / 19 / 0.
  • Pink #CC3399 · CMYK 17 / 92 / 0 / 0. Light Pink #FDD3F0 · CMYK 1 / 20 / 0 / 0.
  • Green #99CC33 · CMYK 45 / 0 / 100 / 0. Light Green #D6E8B1 · CMYK 17 / 0 / 38 / 0.
  • Blue #3499CC · CMYK 73 / 26 / 5 / 0. Light Blue #C7ECFF · CMYK 20 / 0 / 0 / 0.
  • Black #333333 · CMYK 69 / 63 / 62 / 58.
  • Gradients: Orange #FFAA08 – #FF9933, Pink #F73EB8 – #CC3399, Green #99CC33 – #7BB40C, Blue #3499CC – #1779AA.
  • Color themes can be used to tell stories across seasons. Accent colors may be customized while the usage of black and white creates consistency across the site.
  • Accent colors should be used to highlight areas of engagement for the user.